2019 Upfront Events

SBS unveils new content slate and sales strategy

SBS Upfront

SBS champions an inclusive Australia with entertaining, genre-bending and impactful 2019 program line-up


In November, SBS announced their upcoming content slate to audiences in Sydney, Perth, Adelaide, Melbourne and Brisbane.


Highlights include:

  • Three new Australian commissioned dramas across SBS and SBS On Demand
  • New and returning Australian factual commissions across documentary, food and entertainment
  • 15 new scripted and non-scripted short form productions for SBS On Demand
  • Spotlight on Australian women's sport with 2019 FIFA Women's World Cup, W-League and WNBL
  • Four new slow TV events throughout January with 'Slow Summer'
  • New 6pm program strip with iconic gameshow Mastermind
  • New faces to network including Noni Hazelhurst and Dr Charlie Teo
  • Kurt Fearnley, Scott Cam, Casey Donovan and Rodger Corser first names confirmed for Who Do You Think You Are?
  • The best new and returning international drama series exclusive to SBS including Das Boot, The Name of the Rose, Zero Zero Zero, Butterfly, The Good Fight and The Handmaid's Tale


SBS Media announced a new automated linear buying solution and a data management platform for SBS On Demand that will enable advertisers to better target audiences across TV and online, making addressability and Advanced TV a reality across the network.


SBS Media also announced it was undertaking new research that will assist advertisers in tailoring their messages to audiences, providing insight into significant social and behavioural trends. A partnership with RMIT University will examine the buying behaviours of consumers aged over 55, while SBS Media and Ehrenberg-Bass will together explore the true value of premium advertising placements. 



Event Photos