Win $500,000 in free advertising
across the SBS Network for your brand
Inspiring Action, Driving Change
At SBS Media, we’ve got big ambitions to make a difference.
We champion brands that don’t just talk about change—they make it happen.
The SBS Media Sustainability Challenge is your opportunity to put sustainability at the heart of your advertising. This is more than awareness—it’s about inspiring people to make eco-conscious choices that create a greener future.
We’re calling on the industry to rethink how sustainability is represented in their marketing and to recognise those leading the way, we’re awarding $500,000 in FREE advertising inventory across SBS.
The Challenge
SBS Media’s Sustainability Challenge invites brands, media, and creative agencies across Australia to develop a 30-second TV/BVOD commercial that highlights how their products and business practices are actively shaping a more sustainable world and encouraging new environmentally conscious consumer behaviours.
Choose from one of three key areas:
Nature – How your brand protects and restores the natural environment.
Carbon – How your brand reduces carbon emissions.
Waste – How your brand minimises waste through sustainable practices or innovations.
This is about more than a campaign—it’s a chance to drive real positive change for our planet.
How to enter
Challenge opens: 00:30 AEST on 05/02/2025
Challenge closes: 17:00 AEST on 31/03/2025
The shortlisted entrants will be contacted by email on 07/04/2025
Valid entries must include:
- Online entry form completed including (but not limited to) name, work email address and phone number
- Upload of a 30 sec TVC script
- Max. 500-word rationale addressing the judging criteria
- Note: If you are shortlisted as a finalist, you will be required to provide a detailed production budget to support your entry.
For any questions please contact [email protected].
Please read the full competition terms and conditions and judging criteria here before entering.
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