Why advertise with SBS?
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13M+ Australians
Every month engage with our unique offering
SBS is Australia’s most diverse media brand and for more than 40 years has inspired all Australians to explore, appreciate and celebrate diversity. Our unique and distinctive content offering across TV, digital and radio delivers a premium, high-value audience that is hard to reach.
Every month, more than 13 million Australians engage with our unique content offering.
SBS provides a low clutter environment, with truly national coverage reaching 99% of Australia’s population in a low clutter environment. SBS Media is a truly cross platform sales team who tailor campaign solutions and connect brands with our unique SBS environments.
Think with Diversity
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Every 2:12 minutes
A new migrant arrives in Australia
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28% of the Population
In Australia were born overseas
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20% of Australians
Speak a language other than English at home
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260+ languages
Are spoken by people in Australia
Part of SBS’s purpose is to inspire all Australians to explore, appreciate and celebrate our diverse world, and by doing so contribute to an inclusive and cohesive society.
At SBS media, we’re connecting business and brands with diversity of every kind. Not only ethnicity, we know how to make authentic connections with gender, age, relationship, interest and religious diversity.
We create connections that demonstrate that your brand gets people for who they really are.
Nobody does it like SBS media. Because for us, diversity isn’t just the latest buzzword. It’s what we live, and what we live for.
SBS media. We live diversity.
In November 2016, we launched an initiative designed to encourage the Australian advertising industry to think with diversity and reflect the real Australia in their marketing campaigns.
Read about the Diversity Works Challenge here.
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Hard-to-Reach Audience
SBS attracts a premium, hard-to-reach audience
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Better ROI
Spending 10% of TV Campaign Budget on SBS delivers significant cost savings
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Premium Content
SBS delivers premium content in a low clutter environment
SBS’s delivers premium and distinctive content in a low clutter environment. This attracts a high value audience that is hard to reach on the other networks.
Recently, SBS commissioned a TV-buying optimisation study to show the effectiveness of including SBS in your media plans. The results proved that when 10% of a TV campaign budget was allocated to SBS, significant cost savings were delivered allowing brands to achieve their reach and frequency goals sooner.
We call this, the SBS Premium Effect.
Find out more here.